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home-screen-navigation-trip-screen-revamp

Home Screen Experience

Step into the journey of a unique project. Here, I enhanced key issues related to the Home Screen, Navigation, and Trip Flow.

Introduction

The revamp aims to streamline the DP experience by reducing unnecessary steps, improving the presentation of critical information, and creating a more intuitive and contextualized user journey.

Challenge

  • App Navigation Issues: DPs often struggle with the need to frequently switch between the maps and the app for basic functions, leading to inefficiencies.

  • Lack of Information Prioritization: The current trip card does not prioritize information based on the DP's immediate needs, causing confusion and potentially missed details.

  • Anxiety-Inducing Wait Times: DPs experience anxiety when waiting for riders, as they are not provided with clear guidance on how long they should wait.

  • Unclear Arrival Expectations: DPs can only see their ETA but not the actual time they are expected to arrive, leading to uncertainty and possible delays.

  • Fragmented User Journey: The current app experience lacks a clear, linear journey, resulting in a disjointed experience where DPs must navigate between disparate pages without a cohesive flow.

    Old Production Screens

Competitor Analysis

  • Seamless map experience.

  • Minimal switching between the map & app.

Multiple Iterations

Going through all the data via use of Mixpanel in order to begin with wireframing process.

Feature Solutioning

  • As a DP, I want to start, navigate, and end my rides without having to switch between the app and maps, so I can complete my tasks more efficiently.

  • As a DP, I want the trip card to prioritize the most relevant information, so I can focus on what’s most important during my rides.

  • As a DP, I want to know how much longer I need to wait for a rider, so I can manage my time better and reduce my anxiety.

  • As a DP, I want to see both my ETA and the target time for arrival, so I can better manage my trip and meet rider expectations.

  • As a DP, I want a clear and cohesive journey within the app, so I can easily understand and navigate my tasks for the day.

    Final Designs


    Metrics Achieved

  • Revamped the pickup notes experience on the Driver app this increasing reading rate from 34% to 82% of DPs reading pickup notes.

  • Revamped the navigation and Home Screen experience of the DPs thus improving the DP overall app end-to-end journey and experience.